Employer Branding: The basics

Employer branding is the process of promoting a company as an employer of choice, highlighting its values, culture, and perks to attract top talent. An impactful employer branding can help a company stand out from its competitors, build a positive reputation, and create a strong employee value proposition. Here are some simple tips to start building your employer brand:

1. Know your target audience: Identify your ideal candidates and understand their needs, preferences, and motivations. This will help you tailor your branding messages to resonate with them.
2. Showcase your company culture: Share stories, photos, and videos that highlight your company culture, values, and mission. This can help potential candidates understand what it's like to work at your company and decide if it's a good fit for them.
3. Highlight employee experiences: Share testimonials and stories from current and former employees about their experiences working at your company. This can help build trust and credibility with potential candidates.
4. Offer competitive perks and benefits: Showcasing your company's perks and benefits such as work from home flexibility, health and wellness programs, employee development opportunities, can make your company stand out and show that you value your employees.
5. Match your content to your social media platforms: Depending on your target talent audience, different social media platforms might be appropriate. Match your content to your target audience and then align this with the best social channels. Knowing your audience may lead you to focus on creating content for some social platforms more than others.
6. Build an engaging recruitment process: The easiest way to taint your employer brand is to have a recruitment process that leaves some candidates in the dark. This leaves talent feeling that you don’t value them & ultimately will leave them with a poor view of your organisation.

Encourage employee advocacy: Encourage employees to share their experiences and thoughts about the company on social media or other platforms. This can help expand your reach and build a stronger employer brand.